Artists need help with the business side of their career,
and this 302-page, twenty-one-chapter volume answers all
the questions they could have. Ultimately, it guides artists
to create both a long- and short-term marketing plan so
they can become independent businesspeople. It educates
them to gain a competitive edge in the marketplace, honing
their business skills and knowledge of their legal rights.
Artists will learn about: overcoming roadblocks, the secrets
of successful artists, alternative avenues for selling
art, building name recognition, sales and publicity tactics,
pricing artwork, planning an exhibition, creating a beautiful
portfolio, photographing artwork, the proper way to contact
a gallery, succeeding without a rep, promotion, maximizing
value, and much more.
Constance Smith began her career as an art rep in California.
She has been assisting artists nationwide for over twenty
years. She is co-author of Art Office and Internet
101.
Marketing to the Affluent by Thomas J. Stanley
(Preface) – Paperback, 324 pages, Reprint edition (September
1997) McGraw-Hill
Get the true demographics, psychographics, buying and
patronage habits of the wealthy from Marketing to the
Affluent. Includes in-depth interviews with some of
the nation's top sales and marketing professionals who
have successfully identified affluent prospects.
In this classic of marketing literature, bestselling author
Tom Stanley explains the mindset and buying patterns of
wealthy individuals. Stanley shows salespeople how to
approach this enormously attractive market, open doors,
appeal to the "hot buttons" of the affluent, and sell
to extremely successful people. He provides insights into
different affluent groups including business owners, sales
professionals, women, Asian Americans, and retired millionaires.
Stanley also discusses how to sell both tangible products,
such as luxury cars and real estate, as well as intangibles,
such as financial services. In short, Selling to the Affluent
is the most authoritative and comprehensive guide available
for selling products and services to the affluent market.
The Revised & Expanded Third Edition of PRESENTATION POWER TOOLS
FOR FINE ARTISTS offers step-by-step writing guidelines, professional
advice and a variety of samples to help aspiring and professional
artists and their agents prepare polished promotional materials,
gallery presentations, grant proposals and publicity kits. There
are dozens of samples to help artists promote their work including:
Business Letters, Résumés, Biographies, Artist’s
Statements, Promotional Materials, Press Releases, Artist/Gallery
Agreements, Bill of Sale, Invoices, Work Forms and hundreds
of valuable resources.
How to sell one's art isn't taught in art schools, yet it's
an essential ingredient in getting work displayed and attracting
art commissions. This straightforward, inexpensive guide is
written for artists who want to present themselves and their
work in the best possible light to the largest possible audience.
2007 Artist's & Graphic Designer's Market by Mary
Cox (Editor), Michael Schweer (Editor) – Paperback: 650
pages Publisher: Writers Digest Books; New Ed edition (October
30, 2006)
Midwest Book Review: Plenty of strategies and examples
are included in this guide to marketing and self-promotion techniques
which tells fine artists how to survive and build a successful
art career. Enjoy an excellent guide which surveys successful
techniques to achieving goals.
In this lively 2nd edition of Marketing to Women, Marti Barletta
tells you why corporations are spending more to capture the
multitrillion dollar women’s market. Updated success stories,
original strategies and applications, and gender-effective advertising
“best practices” make this the most comprehensive
resource to help professionals create and execute a marketing
plan that targets women.
An eye-opening new chapter highlights the convergence of the
two most significant consumer marketing trends today: the aging
of America and the growing financial power of women. Marshalling
statistics about inheritance patterns and longevity, Barletta
coins the phrase “PrimeTime Women™” to show how
yesterday’s “little old lady” will be tomorrow’s
“Ms. Moneybags,” a target for myriad industries—banking,
brokerage, insurance, health, real estate, travel, and self-improvement,
just to name a few.
This book has been written to help you become more skilled at the
art of selling your art. It is a workbook, a book to write in. It
will guide you through the process of learning how to sell your
art and how to make money doing it!
The making of art and the selling of art are essentially different.
For most of us, artmaking is intensely personal and private. Only
when we are finished are we willing to share what we have done.
Selling art is, on the other hand, a social activity in which we
need to interact with the world outside our studios. This book provides
a vocabulary and structure for that interaction.
Networking with the Affluent by Thomas J. Stanley –
Paperback, 260 pages Reprint edition (September 1997) McGraw-Hill
Dr. Stanley's books should be required reading for any business
student or business owner. In Networking with the Affluent, Dr.
Stanley discusses SEVERAL methods of establishing productive relationships
with your target prospect group and their advisors.
How to sell one's art isn't taught in art schools, yet it's an essential
ingredient in getting work displayedand attracting art commissions.
This straightforward, inexpensive guide is written for artists who
want to present themselves and their work in the best possible light
to the largest possible audience. Topics include creating a winning
marketing package, getting a gallery, finding an artist representative,
and obtaining free or low-cost advertising.
The author, Marcia Layton, a marketing specialist, has brought together
all of the ingredients of art marketing, including positioning,
pricing, distribution, and promotion. Replete with specific examples,
this guide assists artists and gallery personnel to develop a specific
plan which will lead to increased sales and success. Successful
Fine Art Marketing is not a generalized marketing manual –
it is focused on art, artists, and galleries.
The author: Why you must pursue new markets! All artists
have careers, whether they think so or not. Three years of writing
on artists' careers for Art Calendar Magazine has helped me see
what artists themselves must do. The Artist's Guide tells you how
to find new markets and make the most of your career from writing
proposals to showing your work in corporate spaces. A supportive,
encouraging and helpful book for all artists, this one is guaranteed
to give you information you can use!
This book gathers some of the world's best direct response programs
from a range of media to give designers and clients a comprehensive,
strategic understanding of why and how successful campaigns
work. Includes detailed case studies followed by print, three-dimensional,
and electronic examples.
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info
Art
Marketing 101, Third Edition: A Handbook for the Fine Artist
by 
Marketing to the Affluent
Selling to the Affluent: The Professional's Guide to Closing
the Sales That Count 
How
to Make Money as an Artist
2007 Artist's & Graphic Designer's Market 
Art Marketing Sourcebook for the Fine Artist: Where to Sell Your
Artwork (2000 New Listings)
The Fine Artist's Guide to Marketing and Self Promotion
Art Marketing Handbook: Art Marketing Art in the 21st Century
Marketing
to Women: How to Understand, Reach, and Increase Your Share
of the World's Largest Market Segment
by Robert Regis Dvorak – Paperback: 181 pages Publisher: Artnetwork
Press (September 5, 2004)
Networking with the Affluent 
Successful Fine Art Marketing
The Artist's Guide to New Markets: Opportunities to Show and
Sell Art Beyond Galleries
Creative
Direct Mail Design: The Guide and Showcase 
Design for Response: Creative Direct Marketing That Works
The
Best Direct Response Design
