This classic handbook, now in its fourth revised edition,
puts to rest the myth of the starving artist. Caroll Michels
shows those who would like to make a living from their
art how to navigate the often bewildering corridors of
power that lead to success. Included is a wealth of insider's
information on getting into a gallery, being your own
PR agent, and pricing, as well as insights into the sensitive
issues of rejection and validation. The new edition is
fully updated with computer and Internet information,
expanded sections on innovative marketing strategies for
various art disciplines, and exhibition and sales opportunities.
The updated appendix includes more than 375 new nationwide
resources.
Contents include: Forewords; Credits; Introduction; Planning
to succeed; Fifty Successful Promotions; Advertising; Building
the Right Image; Ingredients of a Professional; A Winner's Business
Philosophy; Twenty Ways to Increase Averages; Fifty-Five Steps
to Professionalism; Training for Photographers; Training for
Receptionists; Employee Relations; Successful Studio Management;
How the Pros Sell More and Bigger Portraits; Introduction to
Portraiture; Twenty-Five "Rules" for Better Portraits;
Portrait Lighting Simplified; Corrective Portraiture; Portraiture
in the Home; Portraiture of Children; Portraiture of Seniors;
Portraiture of Adults; Portraiture of Groups and Couples; Formal
Bridal Portraiture; The Magic of Outdoor Portraiture; Thirty-Six
Words of Wisdom; Ten Steps for Becoming a Portraitist (and twelve
reasons why); Twenty Ways to Make the Most of Your Job; Starting
or Buying Your Own Studio; How to Sell Out and Retire Gracefully;
The Don Peterson Story.
Reader review: One of those gotta-have books for the artist.
I laughed my way silly as I read through this book and pestered
my friends with quotes from it for months! Unless you're married
to an abstract expressionist who makes their living with grant
money, you'll think it's funny and right-on too. He's sarcastic,
biting and not a little cranky when it comes to Academic, Museum
and Gallery commentaries. But hey - my experience as an artist
has been pretty much the same, so I can't fault him for tellin'
it like it is. And he does it with buckets of humor.
You can download
some sample chapters at his web site.
Covers overcoming myths about beiang an artist. Pricing works,
using written contracts, negotiating contracts, creative blocks,
taxes, managing your studio, insuring your work, making connections,
commercial galleries, juried competitions, public relations,
news releases, buying ad space and legal issues. Also includes
interviews with art professionals.
Breaking Through The Clutter is funny, witty and perceptive.
I recommend it to any woman business owner or prospective business
owner. It's a combination How To and autobiography that had
me laughing out loud and nodding my head in agreement.
Thoroughly updated and expanded, this classic handbook teaches
emerging artists all the strategies they need to know for selling
artwork on their own or through dealers.
The book's new sections target today's vital issues: creating
a web site; obtaining copyright/trademark protection on the
Internet; coping with censorship of controversial art; and dealing
with the new realities of funding sources. Additional chapters
tell how to find galleries, arrange exhibitions, apply for grants,
land survival jobs doing custom decorative art or teaching,
and other relevant topics.
The
Business of Art by Lee Evan Caplin (Editor), Tom Power
(Editor), Livingston L. Biddle – Paperback, 359 pages,
3rd edition (July 1998) Prentice Hall Press
Based on the widely acclaimed National Endowment for the Arts/Small
Business Administration series, this all-in-one handbook explains
the winning formulas that enable artists, art dealers, and other
professionals to build successful careers.
This carefully researched guide explains how artists can benefit
from the extensive resources available to them at little or
no cost. Included is a complete listing of organizations that
offer career advice, an extensive list of source materials,
advice on working with umbrella organizations, how to obtain
free or discounted art materials, and technical assistance.
Also covered are sources of public and private support (including
grants and commissions for public art), artist-in-residency
programs, art safety issues, and networking with other artists.
A guide to writing effective, easy-to-understand letters of
agreement between artists and gallery owners, publishers, and
agents features a detailed explanation of each letter and a
selection of ready-to-use letters.
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= Author
available for art marketing consulting, click name for contact
information.
How
to Survive and Prosper As an Artist: Selling Yourself
Without Selling Your Soul
The Masterbook of Portraiture and Studio Management
Making a Living As an Artist (Art Calendar Guide)
The Business of Being an Artist 
The
Business of Art
The Artist's Resource Handbook
Business Letters for Artists 
Art Office: 80+ Business Forms, Charts, Sample Letters, Legal Documents
& Business Plans
Art
& Reality: The New Standard Reference Guide and Business Plan
for Actively Developing Your Career As an Artist 
